Canada’s real estate market is one of the hottest—and most talked about—in the world. We’ve all heard the headlines: million-dollar tear-downs in Vancouver, condos the size of closets in Toronto, and the rising appeal of more affordable cities like Moncton and Regina. But let’s take a break from talking about the houses… and talk about the people selling them.

Because here’s the truth:

When you think “Realtor,” do you picture a helpful, knowledgeable guide leading you through the wild jungle of real estate? Or do you see a self-styled Instagram influencer with designer bags, Botox smiles, and a luxury SUV they can’t stop taking selfies in front of?

The Rise of the Real Estate Rockstar (and Not in a Good Way)

Once upon a time, realtors were local experts—people who knew the neighbourhood, had Rolodexes (yes, actual ones), and sold homes based on trust and deep connections. But somewhere along the way, the profession got a rebrand. Now, the industry feels like it’s been hijacked by wannabe Kardashians, complete with drone shots, TikTok dances, and cringy "SOLD" signs held like trophies.

Don’t get us wrong—marketing matters. But when the marketing becomes more about the agent than the property, you’ve got to wonder: Who are they working for?

Let’s Break It Down: Are Realtors Actually Worth the Commission?

In Canada, the standard real estate commission ranges from 4% to 6% of the sale price, split between the buyer’s and seller’s agents. On a $1 million home, that’s $40,000 to $60,000.

That’s not pocket change.

So the real question is: What are you getting for that kind of money?

Here’s what a good realtor should actually be doing:

• Pricing your home accurately based on in-depth market analysis

• Creating a comprehensive, professional marketing plan (not just posting on Instagram)

• Negotiating skillfully to get you top dollar

• Guiding you through legal paperwork and regulations

• Vetting buyers to avoid time-wasters or bad offers

• Being available, accountable, and communicative throughout the process

But too often, sellers get stuck with agents who:

• Overpromise and underdeliver

• Disappear once the listing goes live

• Post low-effort, cellphone photos with bad lighting

• Talk a big game but can’t close a deal

So… What Makes a Great Realtor?

• They listen more than they talk.

• They don’t overpromise.

• They understand the market beyond MLS stats.

• They value your home, not just their image.

• They hustle quietly—not loudly on Instagram.

Bottom Line: Should You Pay a High Commission?

Only if they’ve earned it.

Before signing with an agent, interview multiple candidates. Ask for a breakdown of their services. Demand to see examples of their marketing. Ask for references. And don’t fall for the flash—the best realtor for you might not be the flashiest one in the room.

Because in the end, selling your home is not about how many followers your agent has—

It’s about how many serious offers they bring to your table.